I believe that business and brand strategy must be one.
They shape organisational culture and structure.
I don’t just give solutions - I coach real change from within.

Independent, Berlin-based Brand Strategist,
Organisational Consultant and Systemic Coach

I work at the intersection of brand strategy, organizational development, and systemic coaching—helping people, teams, and organizations position themselves clearly, unlock their potential, and navigate change with intention. My approach combines creativity, strategic thinking, and a deep understanding of human dynamics.

Background & Education

14+ years of experience in business, brand, and transformation management -
8 years independently, previously in global branding agencies in London.

🎓 B.A. in Communication Design (University of Leeds)
🎓 M.Sc. in Management (Imperial College London)
🎓 Certified Systemic Coach (Artop, Humboldt University Berlin)

A bit more about me

🌍 Half German, half Greek, raised in Luxembourg, studied and worked in the UK,
now based in Berlin.
👦 Mother of two sons, married to my childhood sweetheart.

MY WORKING STYLE:

Quick Grasp & Visual

I absorb complex information fast and am skilled at visualising it to aid shared understanding

Focused & Strategic

I narrow things down to the point and help clients concentrate on the core issues.

Challenging Perspective

I ask the right, sometimes difficult questions to spark real transformation.

Solution-driven

I am very goal-oriented and work efficiently, always focusing on actions with impact.

Multi-cultural

Able to work in multiple languages and navigate cultural nuances seamlessly.

Dynamic Facilitation

I love facilitating! My workshops are structured, engaging and drive action.

I am very lucky to be working with an international network of super talented individuals who I can call upon to join forces
on bigger projects, each coming from different backgrounds with different expertises:

Pragmatic & Empathetic

I create open, trusting spaces for honest conversations. I am direct, but warm.

Warm & Humourous

While I am serious about my work,
I do not take myself too seriously and like to have a good laugh

My Network

  • Hanja Kalkner

    Business & Leadership Coach

  • Daniela Marzavan

    Design Thinking Expert

  • Laura Kudla

    Digital Marketing Expert

  • Franziska Gaetcke

    Design Thinking Expert

  • Laura Tan

    Founder, Notable

  • Laura Pearlstein Mills

    Founder, Cider

  • Kassandra Becker

    Founder, Work Forward

  • Susanne Bruch

    Founder, Work Forward

  • Kim Mackenzie

    Brand Strategy Consultant

LET’S TALK!

Whether you need a fresh external perspective or an experienced facilitator, I combine strategic insights with empathy, humor, and warmth to guide you toward your goals. Let’s have a chat to see how I could help you, your team or your organisation grow.